Webinar: Overcoming the Five Deadly Sins of Strategy
Learn from expert Adam Thomas how to overcome the five deadly sins of strategy, including hiddenness, ambiguity, secrecy, selfishness, and staleness.

In our latest webinar led by Adam Thomas, product management expert, we delve into the "Five Deadly Sins of Strategy" that many businesses face. Learn valuable insights on how to build and execute an effective strategy, overcome common mistakes, and use strategy to drive results.
Watch the full recording below.
Key Takeaways:
- Hiddenness: Make the strategy visible by regularly revisiting it in meetings and reminding teams of its core goals.
- Ambiguity: Clarify the strategy’s direction using the five W’s—Who, What, When, Where, Why—to ensure a well-defined target.
- Secrecy: Build trust through transparency by openly discussing both wins and losses and conducting regular post-mortems.
- Selfishness: Make the strategy collaborative by involving cross-functional teams in discussions through sessions like “lean coffee” to ensure alignment.
- Staleness: Keep the strategy dynamic by reviewing and updating it quarterly to ensure it remains relevant and adaptable to changes.
A good strategy is a clear direction that aligns teams to solve problems, make decisions, prioritize tasks, and focus efforts.
If you’re interested in learning more about business strategy, check out our community resources.
Stay Connected with Adam
Adam teaches at Columbia University and has over 15 years of experience in product leadership. He has worked with top companies like Google, BP, and SmartRecruiters, helping product teams plan better, communicate well, and achieve their goals.