Webinar: Optimizing CRM Systems for Small Business Growth

Vito Mazzarino, founder of Growth Geyser, shares invaluable tips on how small businesses can leverage CRM (Customer Relationship Management) systems and marketing automation tools to streamline their operations and supercharge sales.

If you missed the webinar or want to dive deeper into CRM optimization, be sure to check out the full recording below.

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Key Takeaways:

• CRM should integrate smoothly with other tools like email marketing, sales, and customer support systems.
• Standardize CRM setup with clear, uniform steps for pipelines, such as follow-ups, proposals, and contracts.
• Simplify forms to capture more leads; complex forms deter potential clients.
• Automate repetitive tasks like lead follow-ups and post-purchase emails, but maintain personal interactions for high-value leads.
• Implement "low-hanging fruit" automations like welcome email autoresponders, task assignment, and post-purchase follow-ups.
• Track 2-3 key metrics that directly correlate with business revenue, such as calls booked or sales closed.
• Use lead scoring and segmentation to prioritize high-value prospects and ensure targeted messaging.
• Integrate CRM with tools like Zapier to ensure seamless data flow between systems.
• Consider robust platforms like Salesforce, HubSpot, or ActiveCampaign for powerful integrations.
• Use CRM for specific industries to handle customer intake forms, follow-up emails, and sales tracking.

Stay connected with Vito Mazzarino and Novo for more webinars and resources. We’re here to help you optimize your business processes, grow your customer base, and ultimately, boost your revenue.

Stay Connected with Vito

Vito has 20+ years in automating sales and marketing systems. He owned and sold a Los Angeles based ATM business in 2009. Self-taught on Google Adwords, he quickly grew the business over a 4 year span.

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