Customer Spotlight: Erin Confortini

Originally from Pittsburgh, Erin Confortini is a 25-year-old content creator and podcaster who has turned her financial life around and achieved a net worth of over $200,000.

After leaving her corporate job to focus on content creation full-time, Erin uses her experiences to empower others on their journey to financial freedom.

Here’s what you can learn from her story.

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How Erin's Journey Began

Erin started sharing her personal finance journey online in 2022, quickly establishing herself as a voice for young people navigating similar financial challenges. Initially criticized and having her credibility questioned for having a negative net worth, she remained committed to transparency, hoping to learn alongside her audience.

“When I started I posted a video that was a net worth breakdown and my net worth was negative 15K and all of the comments in that video were like, gosh, this girl is trying to talk about money. She has a negative net worth…And that's not the point. You can be financially responsible regardless of whether your net worth is negative. It doesn't matter,” she emphasizes.

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The Mindset Shift

Erin’s path to financial responsibility was not straightforward. She faced $50,000 in student and car loan debt early in her adulthood. However, her determination to achieve financial independence sparked a significant mindset shift. 

“The one thing that is really inspiring to me is kind of wrapping your mind around the idea that you are so much more in control of how much money you make than you think.”, Erin explains.

By adopting disciplined financial habits and exploring multiple income streams, Erin turned her financial situation around, ultimately achieving a net worth exceeding $200,000.

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Give Your All

Erin believes in the power of experimentation. She advises aspiring entrepreneurs to approach everything you commit with confidence: “You have to try a lot of things, but you have to try them genuinely thinking that all of those things are going to work out. Because if you go into something being, I don't know, this probably won't work for me, but let's try it anyway. it's not going to work.”

Initially focused on educational content, she quickly learned that blending personal experiences with financial advice resonated more with her audience. This shift led her to pivot from Blog to exploring multiple platforms, primarily starting on TikTok before expanding to Instagram and podcasting.

By establishing herself as a relatable figure, Erin secured partnerships with brands that align with her values, effectively monetizing her influence.

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Take It Seriously

A crucial part of Erin's mindset shift involved her relationship with Novo. She opened her business account early on: "I opened an account as soon as I started monetizing." A decision that helped her manage her finances efficiently from the get-go.

Erin highlights the importance of treating her content creation as a legitimate business, stating, "I started an LLC...I opened a business account with Novo…I know that I'm going to make a substantial amount of money from this, and I need to take it seriously."

One of her favorite Novo features is Reserves, which automatically sets aside her income for taxes. This automation not only reduces financial stress but also gives her control over her finances, allowing her to focus on content creation and brand growth.

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Know Where Your Money Is Going

Erin focused on increasing her income while simultaneously managing her expenses. She believes that being financially responsible means not only making money but also knowing exactly where it is going: "Financial responsibility means that I know where my money is going. I feel very in control of where I spend," she stated.

While many advise on increasing income rather than cutting expenses, Erin agrees but adds: “Making more money without paying attention to where your money's going is not going to be effective.”

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Paying Down Debt

Erin’s action items involved rigorous budgeting, saving, and an unwavering commitment to paying off her debts. While in college, she worked multiple jobs, saving diligently and building a $30,000 savings account. "In college...I was just dumping all of the money...My expenses were super low," she shared.

From January 2022 to December 2023, Erin paid off all her debt, which allowed her to redirect her focus toward building her investment portfolio. By 2024, her hard work resulted in robust financial investments that continue to grow her wealth.

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Work-Life Balance

As Erin grows her brand, she emphasizes the importance of maintaining a healthy work-life balance. She plans to invest in purchasing a home to secure stability amid her variable income and envisions expanding her brand into new ventures. “I could see myself building a podcast studio or investing in someone else's business idea,” she finalizes.

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Stay Connected with Erin

Follow Erin on social media for valuable insights into her lifestyle and expert tips on budgeting, saving, investing, and more.

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