I Was Overwhelmed by Bookkeeping
Discover how Gabby Ianniello, a creative freelancer, uses Novo to simplify her business bookkeeping. From automatic expense tracking to stress-free tax prep, Novo helps creators stay organized and in control of their finances.

Managing finances as a small business owner or content creator can be overwhelming. Tasks like tracking expenses, preparing for tax season, and ensuring accurate bookkeeping often consume significant time and energy. In fact, 40% of small business owners spend over 80 hours annually on tax prep and bookkeeping.
That used to be me.
As a freelancer, I’d spend hours just trying to keep my books balanced — constantly double-checking what I spent, what I earned, and whether I was ready for tax season. It was stressful and time-consuming, and I always feared I’d missed something important.
My first two years in business were a complete mess… but now I finally feel in control of my business finances, and I know exactly how much I’m spending, where it’s going, and what’s coming in. Novo changed that for me.
With Novo’s built-in bookkeeping, every business expense gets automatically categorized. I can see six months of spending at a glance or go deeper with full reports. Here’s how I leverage this tool in my business:
Now, I don’t waste time manually sorting transactions or prepping spreadsheets before tax season. Novo keeps everything organized and even lets me download reports when I need them.
And the added fraud protection? That’s just peace of mind. If something looks off, Novo lets me know instantly.
Stay Connected with Gabby
Gabby Ianniello is the host of Corporate Quitter Podcast. She helps people create an exit strategy so they can leave corporate for good.